In this episode, we speak with Tariq Ahmad, the co-founder of SportShadow, a website that collects and displays information about ‘check-ins’ in sports stadia around the world. Sports arenas are only second to airports in numbers of check ins on Facebook and Foursquare and before Tariq and his brother Nabeel createdSportShadow, this information had not been collected and analyzed. Tariq is a PhD candidate in Colorado studying social media trends in sports and this project is both a bi-product of the research, and a tool for collecting data to support his thesis. He tells us about the project and more generally what trends he has seen with social media and sports. Check out the website and him on Twitter@tariq_ahmad. Enjoy!