In this episode, we speak with Dave and Phil from 222Sports about their new product Swimtag. Swimtag is a system that allows professional and recreational swimmers to track their activity in the pool, keeping track of lengths, splits, stroke rate and stroke type. The system uses a web-based interface to show log of progress and allow the swimmer to interact with friends and other swimmers of simiar ability. It is a fine example of an innovative product taken from conception through production by a small team of technically minded people with a passion for sport. Check out Swimtag.co.uk for more information.