In this episode, we speak with Sarah Rudd (@onfooty), VP of software development and analytics at StatDNA (@StatDNA). Sarah studied computer science and has a masters of business administration. She tells us how she combined her programming/processing skills with extra-curricular interests in football (soccer) to arrive at sports analytics. Sports analytics is about analyzing and presenting information from sporting events to help inform decisions. Sarah tells us about the challenges of the field and what it offers the sports industry. She also runs a couple blogs, so click the ‘more’ button and learn more! Enjoy!