Science and technology, regardless of the benefits they may bring, can only reach their potential when properly implemented. In this episode, we speak with Brooks Clemens, an analyst involved with the business side of the industry in adidas’ running line. He explains how technology is managed within the organization, from initiation and inspiration in the labs through runner/consumer education in the shops. There are few industries (especially within the engineering/tech realm) that have design cycles as quick as the seasonal product releases in sports equipment and apparel. This fast pace requires proper planning, as well as reactive and somewhat predictive flexibility. Enjoy!